Brick and Mortar image

Brick and Mortar

11 June 2019

The next generation of retail is all about discovery, and they are building the infrastructure and tools to power it. From our award-winning experiential stores in cities nationwide, to powerful software & analytics platform used by retailers across the globe, we are the company shaping the future of shopping in person.

There's a big gap between the innovative products available online and what can be seen or tried in person. In 2015, we founded b8ta to create spaces where shoppers could try the latest products out of-the-box. To support our stores, we pioneered a model called Retail as a Service, whereby brands can easily sign up online to place their products, and use software to manage and analyze their store experience.


Experimental store in Palo Alto

Experimental store in Palo Alto