Talking about digital ideas is all well and good but if you can touch, feel it and see it, the work will proceed in leaps and bounds. That is why we make full size mock-ups wherever we can. For Westpac we made them from cardboard and very quickly found what worked for a branch and customer and what didn’t.
The final design allowed the installation of either a keyboard or touchscreen and the tilt screen gave positional flexibility. Curved corners made it easier for staff to stand beside customers if help was required, while harmonious colours and materials provided brand continuity.